Image courtesy of Pabst Law Firm of San Diego

Law Firms though late to the party were actually one of the front runners in adopting modern technology into their practice. That sense of always connected, always on, always available has been shown since the inception of the cellular telephone. One problem plaguing law firms today is clarity, most firms offer a large menu of services but in doing so they lose their sense of branding. That one thing that makes them unique or different from the other firms in town.

Everyone Has a Story, Save The Children

Actually this title is a little misleading, the truth is EVERYBODY has a story, this goes beyond the brand. Storytelling is within all of us, we all have a unique space in which we draw from and have traveled an individual road that makes us who we are. Jump on You-Tube and you will find an endless see of people who have a deep desire to tell their story. It is in that story that a Brand is built, don’t believe me? Just take a look at any of today’s reality TV shows and you will find a Brand in each of them.

Suppose it is possible that you could correspond with your clients and prospects as genuine people, holding hundreds, thousands, even a large number of special online dialogs with every last one. Address them in a manner that would slice through the commotion and converse with their own advantage, activities, and inclinations? What's more, do it in a manner that was versatile and inside sensible budgetary imperatives?